Using The Facebook Conversion Pixel To Track Your Ad Results

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What’s The Facebook Conversion Pixel?

A useful yet hardly utilized customer tracking tool is the Facebook conversion pixel.

A conversion represents an action on a website such as viewing a particular item, adding items to a shopping cart, or even checking out. Any page on a website can be considered a conversion and can have the conversion tracking code added to it. The conversion tracking tool takes these conversions and then helps businesses measure their ROI (Return On Investment) from their Facebook Ads.

Facebook Conversion Pixel

Use It To Improve Your Facebook Ads:

For example, the conversion pixel code can be installed on the confirm checkout page of a website so that the business owner can see when this particular product is being purchased through ads placed on Facebook. When a potential customer clicks on the advertisement, they will be taken to a designated page to purchase the product, and then taken through the necessary screens until they ultimately end up on the confirm checkout page that has the conversion pixel code. This code then communicates with Facebook to determine how many people clicked on the ad. Ads can then be optimized based on this information to then be displayed in front of potential customers who would be more likely to make a purchase. Additionally, the Facebook advertisement report will show how many times the ad was shown and clicked making it a useful measuring tool for traffic generated from these Facebook advertisements.

How To Set Up A Conversion Pixel?

Using the Facebook conversion pixel is simple and is setup through the “ads manager” section of Facebook. The code is easily placed into the HTML code of a determined conversion (again, such as the confirm checkout section of a website). As potential customers click on the Facebook advertisements, the conversion results can be viewed by selecting the appropriate conversion pixel through the “Website Conversions” option within the “ads create tool” section of Facebook. These results are measured in intervals of 1, 7, and 28 days after an ad is clicked and 1, 7, and 28 days after an ad is served.



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